Discover how to start a blog in Ghana following this proven procedure. This post focuses more on the technical aspect of setting up a successful blog so that you can actually get yours up and running in no time.
Blogging is one of the most reliable ways to make money online in Ghana.
The blogosphere has become an integral part of marketing for many businesses. A successful company blog can be transformative for a company or organization.
Businesses are using the power of free content to grow their audiences and customer base, tell their brand story, gather feedback and more.
Blogs are also good for search engine optimization (SEO). They help provide fresh content that helps keep sites ranked high in Google’s search engine results pages (SERPs).
Blogs are especially helpful in providing pages with the right long-tail keyword phrases to rank highly in SERPs.
That being said, let’s dive in.
Here are the 7 actionable steps to follow to start a blog in Ghana:
- Step 1: Choose a profitable niche for your blog
- Step 2: Get a domain name and reliable hosting
- Step 3: Start a blog by installing WordPress
- Step 4: Install a WordPress theme and customise your blog
- Step 5: Do keyword research and publish your posts
- Step 6: Publish your first blog post
- Step 7: Promote your blog
1. Choose a Profitable Niche for your Blog
It has been said in the marketing world that the riches are in the niches. This literally means that one is more likely to succeed in a niche than otherwise.
But what is a niche in this context?
A niche is a specialised segment in a broader market in which you can serve.
Choosing a niche for your blog helps you to narrow your focus to only a group of people, speak well their language and position yourself as an authority.
It works on the principle that the more you know your audience, the better you understand their needs and hence be in the best position to find them a solution.
Better yet, people with a specific interest would view as an expert one who serves only a specific group of people and not one who goes too broad.
How do you choose a niche? In other words, what do you blog about?
A Suitable Niche to Start Your Blog
A suitable niche is a profitable niche for which you have some knowledge and passion.
Notice the words “knowledge,” “passion” and “profitability“.
This is perhaps the most important factor to consider when determining what to blog about.
As you would later see in this article, affiliate marketing is one of the main ways of monetizing a blog.
While there are other ways you can make money with your blog, you should consider your niche’s affiliate marketing potential.
Without a shadow of a doubt, leveraging affiliate marketing would serve you well along your blogging journey.
You have to choose a niche that is proven to be profitable so that whatever content you spend your valuable time on would be worth your while.
Pick a niche you’re knowledgeable about. This also includes your skills and experience in a certain sphere of life.
Even so, you do not need exhaustive knowledge before getting started – just some amount of knowledge and skills are sufficient.
The good news is that
- knowledge can be acquired;
- skills are learnable and trainable.
As long as you are willing to continue acquiring knowledge in a certain area, you can choose it as your niche.
Your niche should be an area you’re passionate about.
Passion is what would move you to keep going even when there are roadblocks – because there would certainly be – as is characteristic of every lucrative venture.
If you engage in a niche you’re not passionate about, chances are you would quit at the first sight of a challenge.
Though essential, whatever amount of knowledge, skills, and experience you currently have should not necessarily be the only basis for choosing your blog’s niche.
Your passion and interest for a niche should move you to jump-start and figure out the rest!
Let’s take a look at some of the niches proven to be profitable.
Now that you have an insight into which niches are most rewarding, assess each one in the light of your knowledge and passion and make your choice.
Supposed you identified one of these profitable niches you’re passionate about but you have virtually no knowledge about it, don’t let go so easily.
Still go for it and learn as you go.
The next thing is to model what works.
Reverse-Engineer What’s Working in Your Niche
Whatever niche you have decided to go into, the question to ask yourself is “is there anyone already crushing it?”
For this, I can guarantee you the answer is “yes” almost all the time.
In fact, you’ll discover that this is true of niches you don’t even expect.
This “unexpected reality” is what has led many to conclude that every blog can be monetized irrespective of the niche to which it belongs.
That being said, you would be better off doing a little research so as to be certain.
You can begin by searching for “top [niche name] blogs” or anything related to that.
I’m using the travel niche in this example. A search for “best travel niches,” “top travel niches” or any of the suggestions shown by Google would lead to numerous travel blogs from whom you can learn a lot.
These blogs can serve as a knowledge hub for you to learn things like their content, style of writing and monetization strategies among others.
2. Get Domain Name and Hosting
You would need a domain name and hosting to start this blogging journey.
A domain name is basically your website’s address. It enables people to be directly taken to your website when they enter it into a web browser.
A domain name consists of the name of the website (such as The Digital Search, for this blog) and a domain name extension (such as .com, .net, .org, and .info among others).
Here Are Some Ideas for Choosing Your Domain Name
- your domain name should be as short as possible.
- choosing a .com domain extension will serve you better as it the most popular and most memorable.
- you can incorporate in your domain name a keyword in the niche you have decided upon (such as in the case of techcrunch.com, healthline.com, ytravelblog.com)
- you may include a word or phrase that describes your blog (an example is wpbeginner.com).
- your blog’s domain name can be your name (such as in neilpatel.com, johnchow.com).
- avoid the use of hyphens and numbers.
Get Reliable Hosting For Your Blog
Web hosting is the online space on which your website is stored.
Think of it as the home where your website lives.
The resources that make up your website, such as text files, images and videos are kept on special computers (called servers) of your hosting company.
These hosting companies are responsible for keeping their servers working all day and all night without stopping.
This is to ensure that your blog’s resources are served to your visitors anytime they request them, even at 2 am.
Let’s proceed by signing up for web hosting at
Click on “Get Started” to move to the next step.
You have the option between 12, 24 and 36 months of subscription with a deduction in pricing when you choose a longer-term option.
You can simply click on the “12 months” tab, then select the “BASIC” plan to start with.
You can always upgrade to the next package whenever you deem it appropriate.
Having selected your preferred option, you have to enter your prospective domain name to check its availability.
If you would like to use an already existing domain name, you can equally enter it in the right section to proceed.
If your prospective domain name is indicated as unavailable, try a different one using the domain name ideas discussed above.
You can however skip this section if you want to later add your domain name, as shown below.
At this point, you have to create an account by providing your information.
At the “Package Extras” section, you can uncheck all the boxes to keep the total cost at a minimum.
If you are willing to spend a few additional bucks, then leave the first box checked. This will add privacy protection to your domain name.
This is important because when a domain name is registered, the information of the domain owner is added to a public directory called “Whois.”
Hence, without privacy protection, anyone can look up your domain name and access your publicly exposed data such as your name, address, phone number, and email address.
These guys will then begin to flood your inbox with spam emails.
Enabling domain privacy protection will hide your information from the public while retaining your domain ownership to you.
Next, add your payment information to finalise the transaction.
After payment, you will be asked to create your password and login to the control panel.
3. Start a Blog in Ghana by Installing WordPress
We would make use of WordPress as our blogging software. WordPress is the most popular software for creating websites and blogs.
It is interesting to know that one of out every three websites is powered by WordPress.
WordPress is super easy to master since it does not require any coding knowledge at all.
Hence, by using WordPress to create your blog, you are not just in good company but you also have in your arsenal the best tool to propel your blog to the success you desire.
Install WordPress with One Click on Bluehost
Let’s now go back to
The installation is seamless and would take just a few minutes.
Upon login, Bluehost will ask you to choose a WordPress theme.
Here, you may choose any theme at all; just to complete the WordPress installation process.
In that case, we will later change the theme to a more professional one.
You can equally decide to skip this step to later install the theme.
Bluehost will now complete the installation and show you a success message.
Click on “Start Building” and you will be taken to the WordPress dashboard.
Choose between “Business” and “Personal” or “I don’t need help” to move to the next screen.
Click on “Launch”.
Enter the title and a brief description of your blog and click on “Next Step.”
The WordPress Dashboard – A Quick Tour
The WordPress dashboard is the control panel from where to manage your blog.
Let’s take a closer look at some of the features you would frequently use:
This section enables you to publish your blog’s articles by simply clicking on “Add New.”
The Categories tab allows you to add categories into which you prefer to classify your articles.
You can create tags and assign them to your posts when you compose them.
At the “All Posts” section will display all your articles in a reverse chronological order – from the newest posts to the oldest.
This feature helps to store and manage your images and other media files.
At the Media Library, you can add new files to select them when you are writing your articles.
You can also directly upload media while writing your posts.
As the name suggests, the pages section enables you to create pages for your blog.
Unlike posts, pages are static and not arranged according to date.
The comments screen in the dashboard displays all comments made on each post by your blog’s visitors.
In this section, you can approve, moderate, reply to, edit or delete comments.
Now that you have an idea of how some features work, we would later look into the rest as we proceed with the rest of the procedure involved in how to start a blog with WordPress.
4. Install a WordPress Theme and Customize Your Blog
This step on how to start a blog is geared towards making your blog’s appearance appealing.
This can be achieved by first installing a WordPress theme.
A WordPress theme is what determines how your blog appears in terms of layout, colour scheme, and fonts; the overall style, look and feel of your blog.
How do you get a theme for your blog?
Here are places to get premium, high-quality themes for your blog:
As of the time of publishing this post, the theme I use on this blog is “ReHub,” a multipurpose blog theme.
How to Install a WordPress Theme
After purchasing your theme, it’s time to install it to make it the active theme of your blog.
To install the theme:
Go to the WordPress dashboard.
Click on Appearance > Themes.
Click on Add New.
Click on “Upload Theme” to select your downloaded theme from your computer.
After uploading your theme, install and activate it.
Follow Theme’s Documentation
When starting out, you may need to follow a guide to set up a theme. This is because every theme is different when it comes to setting it up.
Most themes have “demo content” you can import. Demo contents are layouts of well-designed pages which you can use to kick-start your blog.
By looking for your theme’s documentation and closely following it, you can use “one-click import” to start a blog.
If you are following your theme’s documentation, then you would find a guide to follow in order to fully customize your blog in areas such as your logo, colours, the header and the footer.
Customizing your Blog’s Identity
You can equally use the WordPress customizer to customize your blog’s identity.
To do this, navigate to “Appearance” then click on “Customize.”
Select your blog’s logo, enter the name of your blog at the “Site Title” section and add a “Tagline”.
Upload your site icon as well.
Set up Blog Categories
It’s time to create categories to which your articles will belong. These categories are the various topics you would cover on your blog.
For instance, a typical travel blog can have the following categories:
- Travel Tips
- Travel Gear
If you need some ideas, you can take inspiration from other blogs in your niche.
With your categories in mind, let’s go to the WordPress dashboard to add them to the blog.
Hover over “Posts,” then to “Categories.”
At the “Add New Category” section, enter the category name and slug (lower case separated by hyphens). You can simply enter the same category name into the slug text field and WordPress will convert it into a slug upon submitting.
By adding all your blog’s categories and their corresponding slugs, you should have a complete list of your categories listed like the one below:
By simply hovering over any category, you can easily edit its name and slug.
You may choose to add a description to each category. However, this is optional and does not have any negative impact on the success of your blog.
5. Start Publishing Your Blog Posts
It’s time to start writing great quality content for your blog.
To do this, go to the WordPress dashboard, hover over “Posts” then click on “Add New.”
Writing your blog posts is one of the easiest tasks to accomplish in WordPress as it basically involves dragging and dropping images, clicking and typing your text.
Using the Block Editor
Simply enter a title for your post, then move to the main content area and add text, images and other media that will make up your article.
All the elements that an article can contain are available as “blocks” and can be added to your post.
These blocks have been categorised into:
- Text: this enables you to add paragraphs, lists, headings, quotes, and tables among others. By selecting an amount of text, you can apply basic formatting as well as insert links among other actions.
- Media: this enables you to add images, galleries, audio, downloadable files and videos.
- Design: here, you find blocks such as buttons, columns, horizontal lines and separators (to add white spaces between one block and another).
- Widgets: this consists of blocks such as post categories, custom HTML code, social icons, etc.
- Embeds: this enables you to add a block to display content from other websites. With embed blocks, you can add videos from YouTube and Vimeo, a tweet from Twitter, content from SoundCloud, Spotify, and Amazon among other sources.
To insert a block of content to your post, simply click on the plus symbol (+) at the top left corner of the editing area.
You can equally access the “add block” functionality in the editing area. Simply press enter and hover around the post editing area to identify the plus (+) symbol.
To see other blocks, you may use the “Search for a block” section or the “Browse all” button.
You may save your post as a draft and publish it anytime you deem appropriate. Then as you add new content, you would “Update” accordingly.
Find these buttons at the top right corner of the post editing screen.
There are some settings required to be applied to your post. Some basic recommended ones include assigning an appropriate category to your post and adding a featured image.
Assigning a Post Category
Having created beforehand post categories, it’s time to assign one or more categories to your post. You can do this by analysing your article and checking the box next to the category to which the post should appropriately belong.
In our example above, it is fitting that the post “Best Travel Bags” is allocated to the “Travel Gears” category.
Setting Featured Image
The featured image is also known as the post thumbnail. As the name suggests, it is the main image that represents the article.
To set a featured image, click on the “Featured image” tab under the post settings, then click on the Set featured image button.
From here, you can add your image by simply adding a new image from your computer or by selecting an already existing image from the media library.
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6. Write Your First Blog Post
The first step to starting a blog is deciding what you want to blog about.
- Write about something that you’re passionate about. If it’s something you’re interested in and have an opinion on, then writing a blog post will be much easier. The more time you spend doing research and writing, the better your posts are going to be.
- Write about something you know a lot about. This might seem like it goes without saying but if there’s anything that writers struggle with it’s knowing when enough is enough when talking about their favorite topic… sometimes we need help convincing ourselves (and our audience) that we do indeed know everything there is to know on our subject matter! 🙂
7. Promote Your Blog
- Promote your blog on social media.
- Use email marketing to promote your blog.
- Write guest posts for other blogs, and have them write about you in return.
- Get influencers to write about you or create content for your blog by providing them with products or services in exchange for their attention.
- Offer products or services that are relevant to the subject matter of your blog such as a subscription service or membership site where members can access exclusive material that isn’t available elsewhere on the internet (such as podcasts).
- Pay for advertising on social media platforms like Facebook, Twitter and Instagram if it makes sense given how much time it takes up compared with how much money is likely being made from ads there already!
This means researching which types of ads perform best on those platforms before adding them into an existing ad campaign which has already proven successful elsewhere online like Google Ads does but costs less per click than their older competitors because they charge based upon impressions instead (ie how many times someone sees an ad before clicking through).
This offers advertisers more options when choosing where they want to spend their budgets wisely rather than just blindly throwing away money hoping something sticks somewhere else the first chance they get; hopefully without wasting their hard-earned cash without getting anything back in return!
It also means monitoring performance closely throughout this process so you know exactly what works best under certain circumstances/situations/etcetera so as not to waste any more time/money trying things out blindly again later down the road after learning from past mistakes etcetera – better safe than sorry!
Starting a blog can be overwhelming, but it’s really not as hard as you think. You don’t need to be a tech expert, and you can set up your blog in less than an hour with the right tools.
It’s easy to get started with blogging because there are so many free resources available on the internet.
Conclusion – How to Start a blog in Ghana
If you’ve read through this guide and are still feeling overwhelmed, don’t worry. There is no one-size-fits-all approach to blogging, and there are plenty of resources out there to help you get started.
It’s important that you take the time to figure out what your goals are before starting a blog (or any other type of project), but once you know what they are it should be easy enough to get started!
You might not think so now, but writing on your own site will give off an incredible sense of accomplishment when all is said and done. So go ahead: dive in headfirst!